In addition, 1 in 4 adults who expect to watch the game said they own at least some cryptocurrency, compared with 21 percent of all adults and 12 percent of non-viewers. 31 survey conducted by Morning Consult, 44 percent of likely Super Bowl viewers said they are either “very” or “somewhat” familiar with cryptocurrency, compared with 38 percent of all adults and 26 percent of those who don’t plan to watch the game. The Super Bowl offers brands in the crypto space a huge audience with which to build awareness - one that includes individuals more likely than the general population to engage with and ultimately invest in cryptocurrency. Users can see what their friends are buying and selling, exchange tips with other traders, see which investments are most popular and even copy the moves of an influential investor on the platform. “We believe now is the right time,” Szmulewicz said, citing the company’s recent launch of an expanded offering in America that includes stocks and ETFs.įounded in 2007 and available in more than 100 countries, eToro’s main point of differentiation from other trading platforms is its built-in social functionality.
It also marks the start of what he described as a $25 million global marketing campaign. and - have already made their presence felt in American sports through massive investments in high-profile sponsorship assets, including arena naming rights, uniform patches and event entitlements.įor Israel-based eToro, however, Sunday’s Super Bowl is “the first step in our journey” to build brand awareness in the United States, said chief marketing officer Nir Szmulewicz. Two of those exchanges - FTX Trading Ltd.
Three companies in the cryptocurrency space have announced plans to run ads during Super Bowl LVI, a development that has many observers comparing this year’s game to the so-called Dot-Com Bowl of 2000.
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